Jamaica’s rich heritage and far-reaching cultural influence are about to take on a new dimension with the official local debut of Marley Fragrance. The family of global music legend and Jamaican icon Bob Marley has announced the launch of a fragrance line in Jamaica — one that celebrates not just distinctive new scents, but also the enduring spirit and legacy of Marley himself.

The Launch Event

The Marley Fragrance Private Sensory Launch took place on Saturday, September 20, 2025, at The Gap Café in Irish Town, St. Andrew. This exclusive unveiling introduces a unisex fragrance collection designed to embody both Bob Marley’s values and the essence of Jamaica.

A Family Vision

Guided by Cedella Marley, CEO of the Bob Marley Group of Companies and daughter of Bob and Rita Marley, the project reflects a deeply personal tribute.

“The idea for Marley Fragrance has been in the works for a while,” Cedella explained. “We wanted to bottle up the spirit of who we are as a family and where we come from, while honouring what my father stood for. The scents reflect the energy of Jamaica — the earthiness, the brightness, the soul. This line is less about legacy in a commercial sense and more about sharing a piece of home, culture, and identity.”

Crafting the Collection

The collection was developed in collaboration with IMH Fragrance, a niche American fragrance house known for story-driven luxury scents. Master perfumers from world-renowned fragrance leaders Givaudan and DSM-Firmenich played a key role in its creation. Each fragrance is infused with mood-enhancing technology, designed to spark emotions of happiness, calm, or invigoration.

The Fragrances

  • Love-Inspired Scents – by Doug Falcone (Givaudan):

    • Satisfy My Soul – sea salt, ambrette, vanilla.

    • Lights Down Low – pomelo, clove leaf, amber.

  • Peace-Inspired Scents – by Clement Gavarry (Firmenich) and Yann Vasnier (Givaudan):

    • Place of Peace – linden flower, agave, Earl Grey tea.

    • Mellow Mood – cédrat, ginger zest, cedarwood.

More Than Fragrance

This new line is more than just a collection of scents — it’s a celebration of Jamaica’s cultural heartbeat and Bob Marley’s timeless message of love, peace, and unity. With its Jamaican debut, Marley Fragrance is poised to offer the world not only a product, but an experience that channels the island’s soul.