“28” Days of VIRTUAL Roots Rocking Reggae day and night activities set to bring REGGAE MONTH FEBUARY 2021 ALIVE….in Jamaica and fed across the world. Under the distinguished Patronage of the Hon. Olivia ‘ Babsy’ Grange, CD, MP. Minister of Culture, Gender, Entertainment and Sport in collaboration with the Hon. Edmund Bartlett,CD, MP, Minister of Tourism and key Stakeholder partners in Jamaica and the Diaspora collaboration of Black History Month celebrations through Commissioner Alexandra Davis, City of Miramar, Florida and extended to the Northeastern USA Region will officially launch the VIRTUAL activities and innovations for REGGAE MONTH 2021!

Reggae Month celebrates its 14th staging in 2021 with a full genre of virtual events to include highlights, live events in Jamaica and abroad. The showcasing of Reggae Month 2021 activities will officially launch on Sunday, January 10, 2021 and will be available for viewing on special websites from our Partners and various social media platforms. These include: The Ministry of Culture, Gender, Entertainment and Sport, the Ministry of Tourism, the Tourism Enhancement Fund, Jamaica Tourist Board, Jamaica Hotel and Tourist Association, Jamaica Association of Industry JARIA, Jamaica Cultural Development Commission, Jamaica Association of Vintage Artiste (JAVAA) overseas partners the City of Miramar, Florida, Jamaican Consulate Miami, Florida, Live streamed on VP Records Facebook Page, Television Jamaica (JVJ). OneSpot TV and PBCJ Live television, Ceen TV, several Facebook Watch parties and other Media Partners. 

Despite the challenges experienced from the Pandemic of COVID-19, this significant month of celebrations will bring a refreshing hope and spiritual upliftment to bring multiple sectors together to join in the celebration ranging from the Entertainment, Cultural and Creative industries, Tourism and Business Partners, the International and Diaspora Community, Education – Intellectuals and administrators, students and lecturers from Universities, Colleges and High schools, Musicians, Artiste, Music Producers, Film Producers, Event Planners, Disc jockeys, Entrepreneurship and the Gastronomy sectors, Media fraternity and the public at large engagement.

Reggae Music has been more and more embraced and recognized by many sectors and Global Leaders as a key economic driver and more importantly for Jamaica’s Growth and Financial success as a model country turning its economic woes into valuable investment.  Brand Reggae has been acknowledged as a powerful tool and measurable instrument by the corporate sector and significant contributor to our GDP and a significant foreign exchange earner via the Tourism linkages industry.

February 2021 activities will be showcased on several platforms with a high level of Entertainment production packaged to highlight the strength and importance of the Cultural and Creative industries. The month will kick off awareness by the highly energized official Church service at Fellowship Tabernacle, Reggae Exhibitions, featured World Reggae Films and documentaries shown online, REGGAE Symposiums and Intellectual Industry Panel discussions under the brand Reggae University to include panelists both in Jamaica and across the world, Reggae Concerts featuring BOB MARLEY BIRTHDAY CELEBRATION WEEKEND, DENNIS BROWN tribute through a Global Reggae Night concert series, the sound system clash Tune series, and packaged highlights from the CONCERT series, Children of the Icons  and emerging artists which took place from Tour stops in Montego Bay, Falmouth, Mandeville, Ocho Rios and St. Mary.

The month of celebrations in Jamaica is expected to reach across borders of the Jamaican Diaspora Communities and engaged with several other initiatives staged by other individuals and entities across the world. The Jamaica Hotel and Tourist Association is encouraging the sector to celebrate the month through it’s own Jamaica REGGAE NIGHT OR DAY ACTIVITIES to aid in driving the Tourism participation. The City of Miramar will culminate it’s celebration with its legacy Iconic Reggae Award where Black History meets Reggae. Last year, at the inaugural staging in February 2020, the Hon. Olivia Babsy Grange received the City of Miramar’s Proclamation award and the Keys to Broward County, while Freddie McGreggor received the Reggae Icon Award. Another member of the Reggae community will be recognized with this prestigious honour again this year.

Brand Reggae achieved its inscription as Jamaica’s intangible cultural heritage by UNESCO in 2018 will see several members also visiting Jamaica at the invitation of the Government of Jamaica. The Mayor of City Kingston has endorsed the partnerships which has been an important part of Kingston as a UNESCO Creative City designated in December 2015 which has in a global network which can ignite many visitors to Jamaica.