JAMAICA, 17 July 2020 – Tuff Gong International and Amplified Music has released a new version of the global anthem ‘One Love’ from the legendary Bob Marley.

Sao Paulo-based, Daughters of Aya, one of the many voices contributing to the song, benefiting UNICEF COVID-19 relief efforts

The song now features voices from the Marley family including Stephen Marley, Cedella Marley and Skip Marley.  The track also includes the voice of one of our #BobMarley75 Ambassadors, Kim Nain alongside youth from the Bob Marley supported Manifesto JA mentorship program launched in 2019 and the Ghetto Youths Foundation.  Other talented voices from around the world include; Teeks (from New Zealand), 249Too Dope (hip-hop artist and activist from Sudan), Amrit Kaur (Punjabi folk singer from the UK), Mermans Mosengo & Jason Tamba (Democratic Republic of Congo), Natty (singer/songwriter from UK), Dawtas of Aya (sisters of the Afrikan Diaspora, Brazil), Raja Kumari (hip-hop artist and activist, India), Patoranking (Reggae/Dancehall artist, Nigeria) and Babsy (singer, songwriter, Mali).

“Over forty years ago, my father wrote ‘One Love’ about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today, we can get through this global crisis if we come together through one love and one heart,” said Cedella Marley.

Originally recorded in 1977 by Bob Marley and the Wailers, ‘One Love/People Get Ready’ is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established musicians from all corners of the globe, artists from conflict zones around the world, and children living in vulnerable communities.

All proceeds from the song and related activities will directly support Reimagine, UNICEF’s global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children and to ensure the post-pandemic world is more fair and equal for every child. Jewellery brand and UNICEF global partner Pandora will match every dollar donated by the public to One Love, up to the value of US$1 million.

“We have a unique opportunity to chart a brighter future for the children and young people mostly likely to suffer its long-term consequences,” said Fore. “From ending violence, injustice and discrimination, to building fairer and more just societies, young people have made their message loud and clear. It is time for the rest of the world to hear it.”

In addition to supporting the campaign through listening to the song and making direct contributions to UNICEF, the public will be able to enjoy more activities through social digital interaction on TikTok. The social networking service will be hosting a special event and public challenge for fans around the time the song is launched.